We Like Familiar Best
Some time ago, working for a company that was growing fast, I was asked to write an article to appear in a trade magazine. That wasn’t my job, but they liked my writing and my know-how. When the result was passed around the upper levels of the company and the sales team, some people loved it. But overall, it made senior people too nervous, and it was revised beyond recognition, with just the core message still retained for those who could detect it....